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Friday, June 5th 6pm via Zoom

Join Orange County Arts Council as we invite Luke Pontifell of Thornwillow Press, Katy Dwyer of Katy Dwyer Design and Michelle Pfeffer of Patterns for Progress to share their professional experience and insights regarding online platforms and building audiences online. This panel discussion will be facilitated by Martin Dominguez Ball and will explore such topics as:

  • Should I be exploring online platforms now for my business?
  • Which social media platform is best for artists or creative entrepreneurs? Key tips?
  • What are the recommended online platforms for artists and creative entrepreneurs to present and sell their work?
  • What resources are out there to help?
  • What are the new trends of online audience engagement in response to Covid-19?

With so much uncertainty in the arts world today, this timely conversation will help you make informed decisions on how to enhance your virtual presence. Don’t miss it!

This program is presented in partnership with Grit Works.

Registration is required to join us in this exciting Zoom Panel. An e-mail with login instructions will be e-mailed to you upon your registration.

Martin Dominguez Ball – Facilitator

Born in Montevideo, Uruguay, Martin Dominguez Ball moved to New York in the mid-1980s. He is a multidisciplinary artist with a BFA in graphic design and a MFA in interdisciplinary arts. A prolific creator, Martin’s paintings, drawings and sculptures have been well received in galleries in New York City and beyond. Additionally, he is a a filmmaker, musician, the founder of O Street Design, and a professor at Fordham University and St. John’s University.

Meet the panelists:

Katy Dwyer- Katy Dwyer Design

Katy Dwyer has been working professionally in the design and marketing field since 1999. She has worked for creative firms whose client roster included companies such as BMW, ADP, and Deloitte, and after moving to the Hudson Valley in 2006, she worked as Creative Director at a Kingston-based real estate marketing firm, helping to bring luxury NYC condos to market. In 2009, Katy formed Katy Dwyer Design, Inc., a Kingston-based branding and marketing firm that works with small- and medium-sized businesses and non-profit organizations to strategize, create, and manage their professional brands. Her firm is also known locally for outstanding design and website development. Katy is the president of the Board of Trustees of the Mid-Hudson Children’s Museum, and also serves on the Arc Mid-Hudson Foundation board and as Chairperson of the Arc Mid-Hudson Humanitarian Dinner. She lives in Kingston with her husband and two daughters.

Luke Pontifell – Thornwillow Press

Luke Ives Pontifell is the founder and President of Thornwillow Press, a printer and publisher of handmade limited edition books. He started the company more than 30 years ago and today Thornwillow is considered to be one of the leading fine press publishers in the world with books in the permanent collections of The Metropolitan Museum, The Smithsonian Institution, The Vatican and the White House among many more. Thornwillow’s operations are consolidated in a complex of historic buildings in Newburgh, NY where all of the editorial, design, printing and binding take place. In 2015 together with his wife Savine, he established the Thornwillow Institute to teach and perpetuate the related arts and crafts of the written word and to advance The Thornwillow Makers Village, an urban revitalisation initiative rooted in craft, culture and community.

Thornwillow has run more than 30 successful crowdfunding campaigns and has had record breaking successes on Kickstarter and Patreon. Ironically for all that Thornwillow’s mission is rooted in hand craftsmanship, they unite a local and global community of book makers and book readers through the internet.

Michelle Pfeffer Patterns for Progress

Michelle Pfeffer joined Pattern for Progress in February 2020 as Vice President for Marketing and Communication.

Michelle was founding partner for an International Importing & Distribution firm based in Southeast Georgia. Over ten years, she served as National Sales Manager, Chief of Operations, and Chief Financial Officer, growing the company into an 80,000 square foot warehouse and employing more than 40 employees.

After selling her shares in the company, Michelle worked in multimedia advertising and marketing consulting, before accepting the position of Director for Economic Development of a Joint Development Authority in Southeast Georgia. Through this role, she worked on developing community assets – including healthcare, housing, transportation, and education; incubating local business, and nurturing partnerships on both the local and state level to attract new business opportunities to the community she served.

Michelle moved back to the Hudson Valley in August of 2016, where she joined Better Homes & Gardens Rand Realty, working as an Associate Broker and Team Leader for Home in the Hudson Valley Team at Better Homes & Gardens Rand Realty. She served as Director of Communications for the Orange County Arts Council in 2019, before joining Pattern for Progress in 2020.